A Research to Construct the Interactive Platform for Integrated Information of Agricultural Products in China Xinjiang

Xinjiang is located on the northwest border of China, which is an important agricultural production and export base. In order to establish integrated management of agricultural products and service information system, China put forward the "Golden Agriculture Project" program in 1994, whose construction development is still insufficient because of the backward informatization level in Xinjiang. This article uses the management theory to analyze the shortcomings of the current three information platforms for agricultural products,based on the current situation of the Xinjiang’s informationization and the different demand for information of each node on the supply chain of agricultural products. Proposing an interactive platform for integrated information of agricultural products which combines farm production, supply and marketing of Xinjiang agricultural products. This will help the information platform to play the role of information collection and distribution, and to improve the efficiency of the circulation of Xinjiang agricultural products.